The LAAA Team is one of Southern California’s most active multifamily and development land brokerage groups. Founded by Glen Scher and Filip Niculete, we are dedicated to delivering expert multifamily brokerage services in Los Angeles, helping investors navigate the market with precision, strategy, and results-driven execution. With over 504 closed transactions and $1.6B in total sales volume, our team thrives on providing data-driven insights, strategic deal structuring, and hands-on client service to maximize value for our clients.
Glen Scher is a Senior Managing Director at Marcus & Millichap and co-founder of the LAAA Team. A UC Santa Barbara graduate in Economics, Glen launched his career in 2014 and earned Rookie of the Year from the SFV Business Journal by 2016. Glen has closed over 504 transactions totaling $1.6B+.
Filip Niculete is a Senior Managing Director at Marcus & Millichap and co-founder of the LAAA Team. Born in Romania and raised in the San Fernando Valley, Filip studied Finance at San Diego State University and began his career at Marcus & Millichap in 2011. Known for execution, integrity, and relentless work ethic, Filip and the LAAA Team have closed over $1.6B in transactions.
500+ targeted calls per listing focused on active high-rise and mid-rise developers in the Beverly Hills / Westside submarket. Personal follow-up within 48 hours. The LAAA Team maintains a proprietary database of developers who have acquired mixed-use and density bonus sites within 3 miles of the subject.
30,000+ qualified investor and developer contacts segmented by deal type (density bonus projects, high-rise specialists, mixed-use developers) and geography. Multi-touch drip campaigns with pro forma support materials included in every outreach.
MarcusMillichap.com, CoStar, Crexi, LoopNet, and a custom property website. Development opportunities in Beverly Hills attract a national buyer pool — our digital marketing is targeted to institutional developers, family offices, and private equity groups.
Office-wide agent blast to 100+ agents, industry networking events, and strategic broker co-marketing. The LAAA Team actively coordinates with entitlement consultants and architects familiar with Beverly Hills’s density bonus and builder’s remedy programs who can introduce pre-qualified developer clients.
The LAAA Team is proud to present WAVES, a proposed 10-story, 79-unit mixed-use development at the corner of S. Robertson Blvd and Charleville Blvd in Beverly Hills. Designed by Gabbay Architects, the project features 74,327 SF of residential space, 12,187 SF of ground-floor retail, and 95 subterranean parking spaces across three basement levels. The site is zoned C-3 Mixed-Use Overlay and leverages California’s State Density Bonus Law to achieve an effective FAR of ~5.24x.
Located approximately 0.3 miles from the forthcoming Wilshire/La Cienega Purple Line Metro station (opening May 2026), the project benefits from transit-oriented development advantages, including enhanced density bonus eligibility. Beverly Hills’s exemption from LA’s Measure ULA transfer tax provides significant exit cost savings for investors transacting above $5M. Based on comparable sales, rent analysis, and a developer’s residual land value model, the LAAA Team estimates a stabilized finished value of $90,000,000 ($1,139,241/unit).
Zoned C-3 with Beverly Hills Mixed-Use Overlay, allowing commercial and residential uses. The site leverages California’s density bonus law to achieve 79 units where base zoning would permit far fewer. Type I-A high-rise construction at 85’-0”.
The project includes 8 Very Low-Income and 4 Moderate-Income units under the stacked density bonus program, enabling a total of 79 units. The affordable set-aside unlocks significant density and height concessions that make the project economically viable.
The Wilshire/La Cienega Purple Line station opens May 2026, providing direct subway access to Century City, Westwood/UCLA, and Downtown LA. Transit proximity is a major catalyst for both residential rents and retail foot traffic on Robertson Blvd.
Robertson Blvd retail frontage commands $60–$84/SF/YR NNN. At an estimated $72/SF/YR, the retail component generates approximately $877,464 in annual revenue — providing meaningful income diversification beyond residential rents.
Beverly Hills is exempt from LA’s Measure ULA transfer tax (4% on sales $5M–$10M, 5.5% on sales >$10M). On a $90M sale, this saves the buyer/seller approximately $4.95M compared to a City of LA transaction — a significant competitive advantage.
Based on comparable sales (The BW Brentwood at $745K/unit, 9860 Olympic BH at $813K/unit) and the new-construction premium in Beverly Hills, the LAAA Team estimates a stabilized value of $90,000,000 at a 4.97% cap rate on current rents.
177 S. Robertson Blvd occupies a prominent corner lot at the intersection of Robertson Boulevard and Charleville Boulevard in Beverly Hills. The site sits within one of LA’s most affluent and supply-constrained rental markets, with average asking rents of $3,270/mo — well above the LA metro average of $2,200/mo. The Purple Line D Extension will bring subway service to the Wilshire/La Cienega station, approximately 0.3 miles from the subject, in May 2026.
| Unit Type | Beds | Proposed SF | Count | % Mix | Total SF | Current Rent/Mo | Market Rent/Mo |
|---|---|---|---|---|---|---|---|
| Type C | Studio | 643 | 3 | 3.8% | 1,929 | $3,150 | $3,500 |
| Types A1–A13, A2 | 1BR (Market) | 655–772 | 17 | 21.5% | ~11,832 | $4,500 | $5,200 |
| 1BR VLI | 1BR (Affordable) | 696 | 4 | 5.1% | 2,784 | $1,200 | $1,200 |
| Types B1–B2 | 2BR (Market) | 862–1,020 | 43 | 54.4% | ~41,237 | $6,500 | $7,500 |
| 2BR MOD | 2BR (Moderate) | 959 | 4 | 5.1% | 3,836 | $2,800 | $2,800 |
| Types D4, D41 | 3BR | 1,489–1,583 | 7 | 8.9% | ~10,987 | $10,000 | $12,000 |
| TOTAL | Avg 941 | 79 | 100% | 74,327 | $451,450/mo | $521,400/mo |
| Property | Location | Units | Year | 1BR Rent | 2BR Rent | $/SF/Mo | Dist. |
|---|---|---|---|---|---|---|---|
| 8500 Burton Way (Caruso) | BH-Adjacent | 87 | 2020 Renov | $7,350+ | $11,000+ | $8.64–$8.83 | 0.5 mi |
| Blu Beverly Hills | 8601 Wilshire, BH | — | New Const. | $4,600–$4,695 | $6,195 | $4.86–$5.27 | 0.3 mi |
| Gardenhouse BH | 8600 Wilshire, BH | 18 | 2020 | — | $17,500+ | Ultra-Luxury | 0.3 mi |
| Ten Thousand | Century City | 283 | 2017 | ~$14,750 | $11,350+ | $7.24–$14.08 | 1.5 mi |
| 5550 Wilshire (Windsor) | Miracle Mile | — | New Const. | — | — | $3.02–$3.88 | 2.0 mi |
| One Museum Square | Miracle Mile | — | New Const. | $5,360+ | $6,580+ | — | 2.0 mi |
| 8899 Beverly | West Hollywood | 40 | 2021 | ~$2,470 | — | — | 0.7 mi |
| Property | Sale Price | $/Unit | Units | Year Built | Type | Date |
|---|---|---|---|---|---|---|
| The BW, Brentwood | $58,100,000 | $744,872 | 78 | 2013 | Mixed-Use | Apr 2025 |
| 2201 Beverly Glen, CC | $66,100,000 | $584,955 | 113 | 1999 | Multifamily | Mar 2023 |
| LC by CLG, Hollywood | $46,500,000 | $553,571 | 84 | Modern | Boutique MF | 2023 |
| Terraces at La Cienega, WeHo | $23,000,000 | $479,167 | 48 | — | Multifamily | Feb 2026 |
| Paragon, Monrovia | $87,300,000 | $535,000 | 163 | — | MF + Retail | Aug 2024 |
| 9860 W. Olympic, BH | $4,875,000 | $812,500 | 6 | — | Small MF | Jun 2025 |
| Address | Size | Price | $/SF Land | Zoning | Notes |
|---|---|---|---|---|---|
| 401 S. Robertson, BH | 15,836 SF | $7,125,000 | $450/SF | C-3 MU | For Sale — Corner at Olympic |
| BH Plaza, 8950 Olympic | 30,000 SF | $34,250,000 | $1,142/SF | C-3 | Sold Sep 2023 |
| Beverly Connection | ~435,600 SF | $270,000,000 | ~$620/SF | Comm. | Sold Mar 2026 — Cedars-Sinai |
| 615 N. Alpine Dr, BH | 15,627 SF | $8,900,000 | ~$569/SF | Res. | Sold — BH Flats |
| 1050 S. La Cienega | — | $48,000,000 | $90K/unit | MU | Sold 2021 — 532-unit tower entitled |
| Land Price | $/Unit | $/Land SF | Total Dev Cost | Const. Loan Int. | Developer Profit | Profit % |
|---|---|---|---|---|---|---|
| $16,000,000 | $202,532 | $800 | $66.6M | $6.7M | $10.4M | 12.3% |
| $15,000,000 | $189,873 | $750 | $65.6M | $6.6M | $11.5M | 13.6% |
| $14,000,000 ← Est. Current | $177,215 | $700 | $64.6M | $6.5M | $12.7M | 15.0% |
| $13,000,000 | $164,557 | $650 | $63.6M | $6.4M | $13.8M | 16.4% |
| $12,000,000 | $151,899 | $600 | $62.6M | $6.3M | $15.0M | 17.7% |
This analysis is based on information believed to be reliable but not guaranteed. Projected rents, expenses, and construction costs are estimates using LAAA Team broker-optimistic benchmarks and available market data as of April 2026. Actual results may vary. Buyers should conduct independent due diligence including verification of zoning designations, density bonus eligibility, and current entitlement timelines with the City of Beverly Hills.